Hi - I'm Alexandra
I meticulously craft marketing, brand and product experiences that resonate with the hearts and minds of people.
Creativity That Propels Brands to New Heights
I’ve made a career out of delivering meaningful design experiences that connect brands and products to the people that matter most.
I’m a proficient problem solver and a maker that can utilize my UI, UX, art direction, creativity and branding capabilities to simplify complex business problems into successful designs. My 11 years of experience span B2B, B2C, higher education, healthcare, hospitality and pharmaceutical industries. I’ve spent the last few years not only becoming a better designer, but also learning about accessibility. My commitment is to educate my teams and clients on accessible design to create digital experiences that make the world more inclusive.
Clients I've Worked With
Featured Project
Travelers
Insurance
Native App
Create a best-in-class native and mobile web experience to improve customer experience in relation to immediate needs/help, account & document services, introduce new payment services (Apple Pay, Android Pay, Samsung Pay), personalized information for life, home, business and transportation needs, tracking insurance claims and streamline business operation to decrease customer service efforts.
Featured Project
Harvard
Medical
Website
Harvard Medical School sought a dynamic, user-centric digital experience that illustrates their position as a nationally recognized biomedical research leader. The award winning website design included a bold, progressive take of the Harvard brand and a unique, usable experience to attract perspective students and parents.
Projects
What I Do
PRODUCT/UI
DESIGN
Mobile App Design
• iOS
• Android
• Web
• Design Systems
Software
• SaaS Platforms
• B2B Platforms
• Design Systems
• Component Creation
• Documentation Creation
• Accessibility
COMMUNICATIONS
DESIGN
Branding
• Brand Identity Logos
• Style Guides
• Art Direction
• Illustrations
• Social Media Graphics
Marketing
• Websites
• Landing Pages
• Microsites
• Email Campaigns
Website Design
• E-Commerce
• Marketing (B2B,B2C)